An Introduction to Revenue Management for the Hospitality...

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An Introduction to Revenue Management...

An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World

Name: An Introduction to Revenue Management for the Hospitality Industry: Principles and Practices for the Real World
ISBN: 9780131885899

Stuart-Hill, Trevor, Parker, Juston, Tranter, Kimberly A

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Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.

Thể loại:

Business & Economics

Năm:

2008

In lần thứ:

1st ed

Nhà xuát bản:

Pearson Prentice Hall

Ngôn ngữ:

english

ISBN 10:

0131885898